The theme of Hellas Journey is focused on rest and relaxation, as well as an ad time to attendees. 

The main visual presents the mountains, seas and cultural architecture unique to Greece. Instead of focusing solely on the standard Hellenic, blue and white, Hellas Journey incorporates the hues found in a uniquely Mediterranean sunset. On the main visual graphic, the Greek iconic building shines under the sunset, which brings creates a unique and relaxed atmosphere. The colours of the sunset include shades of dark purple, burgundy, fuchsia, light peach-red and yellow; these colours create a warm and relaxed atmosphere, blurring the lines between work and pleasure. When brought together, the colours create an overall visual kaleidoscope. There are 2 blues that outstanding in the main visual to emphasize the representation of Greece.

During the trip, there will be 4 different red lights that gradually change every day from light to dark, which correlate to a specific day on the trip, and  reveal the day passed and the journey is almost finished like the sun goes down.

The main title font is ADONAIS which style is Greek inspired. The subtitle font is JOSEPH, which is more casual and softer to balance the intensity and weight of the main title. The content font is chosen according to the consideration of readability.